Why Market Research in Mexico is Key to Outplaying the Competition ?

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Understanding your customers is essential for success in both B2C and B2B segments. In Mexico, market research is crucial for companies looking to win customer loyalty and outperform competitors. You may have a general idea of your target audience, but deep insights are necessary to truly connect with them.

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Two Key Methods to Gain Customer Insights:

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1. Secondary Research in Mexico:

 

Secondary research utilizes existing data, making it a cost-effective in Mexican market as it is required in most of the projects . Often referred to as “desk research,” this method allows you to gather valuable insights without the need for extensive fieldwork. However, it's important to note that the data may be outdated, and access to the latest reports may require a paid membership. Proper handling of sources is essential to avoid inaccuracies and it is there where a key local partner is required.

 

2. Primary Research in Mexico:

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This type of research involves collecting data directly from the source, giving you unique insights specific to your needs. This data is exclusive to the company, organization, or individual who conducts or commissions the research. Primary research methods include:

 

Qualitative Research: In-depth interviews (IDIs), Focus Group Discussions (FGDs), Mystery Shopping, and Track Studies. FGDs, for example, are more suited for companies with experience in processing data to minimize bias.

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Quantitative Research: Methods like Online Surveys, Computer-Assisted Telephone Interviewing (CATI), Computer-Assisted Web Interviewing (CAWI), and Central Location Testing (CLT) are some of the most demanded services for this type of methodology.

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Choosing the Right Research Method for Your Project in Mexico:

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Selecting the most appropriate research method depends on your specific goals, the type of information you need, and the resources your company is willing to invest. Whether you're conducting market research in Mexico for the first time or are experienced in data analysis, understanding your objectives and constraints will guide you to the most effective approach

 

DO YOU WANT TO KNOW MORE OR YOU WOULD LIKE SOME ADVISORY ON WHAT TYPE OF METHODOLOGY SUITS BETTER YOUR PROJECT NEEDS? Feel free to approach us, we will be glad to support you in your expansion process.